As a Texas mortgage loan officer, one of the most common questions I hear is:
“Is now a good time to buy a home in Plano or Frisco?”

My answer? If you’re looking for strong schools, thriving communities, and long-term value, this could be one of the best times to make your move. Let’s dive into why Plano and Frisco continue to be top choices for buyers—and why today’s market could work in your favor.

Top-Rated Schools That Drive Demand

Plano and Frisco are nationally recognized for their award-winning public schools, which makes these areas a magnet for families. Frisco ISD and Plano ISD consistently earn high marks for academic excellence, extracurricular offerings, and college readiness.

Strong school districts don’t just benefit your kids—they also help protect and grow your home’s value over time. Homes in high-performing school zones tend to appreciate faster and stay in demand, making them a smart investment.

Lifestyle, Shopping & Local Attractions

From upscale shopping and dining to sports and outdoor fun, Plano and Frisco offer a lifestyle that’s hard to beat.

• Legacy West and The Shops at Legacy in Plano bring together high-end retail, great restaurants, and vibrant nightlife.
• The Star in Frisco, the Dallas Cowboys’ headquarters, is a unique destination for fans and families alike.
• Top golf courses, beautiful parks, and family-friendly events fill the calendar year-round.

Whether you’re raising a family or looking for a lively community to settle into, these cities offer the amenities that make a house feel like home.

Home Prices Are Stabilizing

After the red-hot market we saw during the pandemic, home prices in the Plano and Frisco areas have started to level out. In some cases, prices have even dipped slightly—giving buyers a better shot at negotiating and getting more home for their money.

This shift is significant. For a long time, sellers had all the leverage. Now, we’re seeing a more balanced market, where buyers can take their time, explore more inventory, and avoid the stressful bidding wars that used to dominate the area.

More Inventory Means More Choices

Both Plano and Frisco have seen an increase in available homes on the market. More listings mean more options and a greater chance of finding the right home that checks all your boxes—without feeling pressured to compromise.

For families relocating for schools, professionals seeking shorter commutes, or retirees downsizing in a great community, there’s more to choose from than there has been in years.

You Can Refinance Later

Yes, mortgage rates are higher than they were a couple of years ago—but they’re still historically reasonable. And remember: you marry the house, not the rate. You can refinance if and when rates drop later, but you can’t go back and buy a home at today’s prices if they rise again.

Meanwhile, rent continues to climb with no long-term return. Buying lets you build equity from day one.

The Bottom Line

If you’re considering a move to the Plano or Frisco area, now is a great time to take the next step. Between the excellent schools, vibrant lifestyle, and increased buying power in today’s market, the opportunity is here—you just have to seize it.

Ready to Explore Your Options?

As a local Texas loan officer, I specialize in helping homebuyers like you navigate today’s market and secure the right mortgage for your needs.

Contact me today at 214-542-4095 or Rob@TeamRobHomeLoans.com to get pre-approved or schedule a quick consultation. Let’s make your move to Plano or Frisco a reality—on your timeline, with confidence.